Kerala Tourism reached out to me to design a campaign and brand experience for their first-ever season of Kerala Blog Express - an annual familiarization trip with international travel bloggers to travel all across Kerala in an exclusive branded bus.
ABBY award – the "Oscar" of Indian advertising – in the Social Media (Outreach) category
Philosophy of design
The design concept was built on flat design language – which was trending at that time.
Process
As a project lead for this unique project, I helped the team to develop design systems that weren’t there before. Also, lead the marketing campaign to make the project exciting for the contestants. The use of social media marketing was just in the early stages, but it was executed to the best of it as a campaign.
